The most important thing you must know and do to improve SEO! Gone are the days when you could keyword stuff a website, or create massive amounts of backlinks, and doing so would improve your website rankings (often substantially). These tactics, along with other scammy tricks, are called black hat SEO, or aggressive SEO strategies meant to trick search engines that go against search engine guidelines. Google and other search engines expect website owners to utilize white hat SEO practices, or the use of SEO strategies focused on the human audience and within search engine guidelines. But how can you see your website rise in search engine results? This one tactic is the most effective, most important, most recognized way to do so. All the other SEO tactics you can employ make no difference if you don’t focus on this one thing. Find out what it is in this video.